Project Direction

I have founded, directed or operated successful design, media, higher ed. programs and social impact and technical businesses that have positively impacted people, communities and the environment.

Project Direction

20+ years of technical, publishing, media and business focused projects


Director Snapshot:

  • Director — RISD CE Computer and Design Program
  • Enterprise Lead – ZEFFER Corp., User Experience
  • English Instructor — Community College Rhode Island
  • Executive Director — Vineyard Voice, Nonprofit Media Education
  • Founding Publisher — Arts & Ideas Magazine
  • Founding Director — HereLab, IoT Engineering Consultancy
  • Founding Director — Senseworks, IoT Engineering Consultancy

Company/Org Profiles

Senseworks

Firmware, mobile applications, hardware development, design and manufacturing.

I founded Senseworks in 2019 to respond to the growing need for long-range, radio enabled data in agriculture.

  • $425k in revenue in first two years of (bootstrapped) operation
  • Field ready mobile application for monitoring, measuring and action centered irrigation needs.
  • Design/Dev for manufacturing of circuit boards, external enclosures and firmware.
  • Field application engineering support for remote device data deployment, testing and management.

Every Senseworks project was a 6 month to year long, multi-phase and multi-dimensional project, using remote teams (US/bi-coastal, Venezuela, Pakistan) of software, firmware, hardware and user experience design engineers. Each project had multiple job, delivery and design requirements, from design, prototyping, POCs, manufacturing and deployment/testing.

Key success: designing, developing and deploying device management system and six hardware device-types in 6 months.


HereLab/Oxys

HereLab: Island, small city and industrial IoT consultancy.

Founded as a community-centric initiatative focused on technology and education, Herelab became a social impact IoT design and deployment company.
— Herelab was sold to an industrial IoT company.

  • Worked with Island orgs and schools to deploy devices and teach youth and older Vineyarders
  • Worked with Providence, RI design studio and RISD on weekend workshops on technology and social impact
  • Worked with Winona, MN town leaders to align design, technology, business and education goals around environmental technology tools and collaboration.

Oxys: Industrial IoT POC consultancy

Worked as Operations lead directing firmware/hardware projects in automotive manufacturing settings.

  • Managed software/hardware POC developers to create vaveform and employment management IoT devices.
  • Landed contract with Chrysler in-house team for IIoT devices for predictive maintenance monitoring — wave-frequency anomalies — on industrial milling machines.
  • Worked to deploy industrial-education devices for Toyota NA.
  • Assisted in defining operations for start-up.

Starting in 2015, Herelab was at the forefront of IoT design, development and deployment as a socio-economic and educational tech (STEM) benefit.

Ultimately, Herelab was sold to Oxys, a Cambridge, MA industrial IoT company.

Key successes:
1) IoT social impact initiative that redefined environmental-tech education integration,
2) transitioned org to company to serve industrial applications engineering co.


Arts & Ideas

Publishing, editorial and event company focused on the arts and imagination of Martha's Vineyard.

Founder, publisher and editor — operated a successful media and event business centered on the arts and issues/ideas of Vineyarders.

  • Designed, edited and coordinated print and web publication,
  • Published over 200 painters, poets, photographers, essayists, fiction and nonfiction writers,
  • Worked with Island orgs to center coverage on creativity, environment, housing, social justice and climate,
  • Operated two weekend long public events in collaboration with The Harborview Resort and Island arts organizations.

Roles: Editorial, design, ad sales and distribution management

Key successes:
1) Met an unfulfilled need — celebrate and focus Island imagination and resilience,
2) Sold magazine to local newspaper. Still celebrating.